Plus, the emerging E-Sports is making a great history in the online betting industry for that you can enjoy our huge 100% bonus on your E-Sports first deposit with us. Mobile Bet365 in Malaysia app allows you to play and bet anytime, anywhere with in-play betting odds and live sports betting action. Bet365 is a premium online sportsbook that has been an industry leader for over two decades. It caters to more than 45 million customers worldwide and is starting to make a name for itself in the. Bet365 online sports betting is a very popular online casino brand licensed and officially registered in Gibraltar (Africa). Almost all fans of Bet365 online games are aware of its existence. A modern website interface is available for almost everyone in 20 languages, among which you can choose Spanish, Norwegian, Danish, Portuguese, or another.

Many of the most avid sports fans often wonder how to bet on sports online legally, particularly because sports betting only became legal a few years ago.

Just two years ago, the US Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). The historic decision paved the way for states to legalize sports betting on an individual basis.

In only two years, the burgeoning US sports betting scene has developed into a competitive market, and it’s only getting stronger.

Sports betting isn’t legal everywhere in the US, but many jurisdictions authorized and launched completely legal sportsbooks. It’s easier to place a legal bet in the US right now than it has ever been before.

How To Bet On Sports Online Legally

To bet online legally, you first need to find a legal and regulated operator. Fortunately, many states have legalized sports betting and have online sportsbooks live, accepting wagers. Sportsbook technology is so streamlined that using them is about as simple as using any other app you access on a day-to-day basis.

The bets you’ll find vary somewhat by state because certain jurisdictions prohibit specific types of bets. Illinois, for example, does not allow betting on elections, awards shows, any college match that includes an Illinois school, or minor league sporting events. Still, most sportsbooks offer a wide array of bets on professional sports, college matches, and international events.

Online sports betting brings a hobby to the digital space that formerly required users to visit land-based sportsbooks. Betting online has the added advantage of convenience and speed.

The Top Sports Betting Promo Codes

Here’s an at-a-glance overview of sign-up bonuses from some of the biggest sportsbooks:

Where To Place An Online Sports Bet

When the Supreme Court overturned PASPA, it granted states the individual opportunity to legalize sports betting. As a result, the US sports betting landscape is incredibly diverse and nuanced. Even among states that have launched sports betting, the laws make each market unique.

States With Legal And Live Online Sports Betting

Sports Betting Coming Soon

Legislation and regulation, especially when real money gambling is involved, can take time. Many states are still solidifying their sports betting laws, and a few are expected to enter the market very soon.

Michigan, Tennessee, and Virginia have all legalized online sports betting and will launch once regulations are finalized and licenses are granted. Among those states, Tennessee is unique in that it will allow online-only sportsbooks exclusively because there are no land-based casinos in the state.

Meanwhile, New York, Arkansas, Mississippi, North Carolina, and New Mexico all have retail sports betting. Those states could consider online legislation in the near future to boost their existing land-based offerings.

Other states have been working on legislation, but have encountered roadblocks for various reasons. Once they overcome certain obstacles, we expect California, Massachusetts, and possibly Florida to legalize online sports betting.

The Best Online Sportsbooks In The US

The expansion of the US sports betting landscape has brought the rise of various operators. This gives sports bettors plenty of options to choose from, and using one of the top sports betting sites means you’ll have a seamless experience from start to finish.

DraftKings

Available in: CO, IN, NJ, WV, PA, IL, IA, NH

DraftKings is one of the industry’s undisputed leaders. The company began as a daily fantasy sports provider and grew rapidly to become a top-tier sportsbook and online casino operator. In states where it’s live, DraftKings almost always nabs the top spot in terms of revenue.

DraftKings is about as close to flawless as a sportsbook can get. It has apps for iOS and Android, it’s optimized for mobile browsers, and it has an intuitive desktop interface. With plenty of sports and competitive odds, playing at DraftKings should be an easy choice for any bettor.

The only downside is that DraftKings sign-up bonus, a 20% deposit match up to $500, requires a hefty initial deposit to make it worth your while.

Check out the current bonus at DraftKings.

FanDuel

Available in: CO, IL, IN, NJ, WV, PA

FanDuel is another leading name in the sportsbook world. It’s owned by Flutter Entertainment (a company formed by merging Paddy Power and Betfair). Flutter is a driving force in the European gambling market, so FanDuel has the backing of an experienced corporation.

Like DraftKings, FanDuel has plenty to enjoy and very few faults. The app has some minor interface issues (sometimes pages load on the slow side), but generally FanDuel is a top-notch sportsbook. You can find plenty of US sports in addition to more niche offerings on international events.

Check out the current bonus at FanDuel Sportsbook.

FOX Bet

Available In: CO, NJ, PA

The biggest downside for FOX Bet is that it’s only available in three states. However, the company has big expansion plans, and you can expect the sportsbook to move into new markets in the coming months and beyond.

FOX Sports and The Stars Group (another major European company) run the FOX Bet brand in the US. With strong backing from leading gambling and media corporations, FOX Bet has a great chance to rise to the top of the sports betting industry.

FOX Bet is user-friendly and has lucrative sign-up bonuses: a 50% deposit match bonus up to $500 and a $500 risk-free bet, totaling a possible $1,000 bonus for new players. FOX Bet players can access the book via Android or iOS app plus desktop and mobile browsers.

BetRivers

Available in: CO, IN, PA, IL

BetRivers is the official online sportsbook from Rush Street Interactive.

BetRivers’ welcome bonus offers up to $250 as a deposit match with a minimal play-through requirement, and you’ll find odds similar to those on DraftKings. The company’s app is user friendly and easy to navigate, cementing it as a sports betting leader.

PointsBet

Australian operator PointsBet has one of the most intuitive, user-friendly apps on the market. PointsBet also has great odds on the underdog compared to competing sportsbooks. Add on a welcome bonus up to $1,000 in risk-free bets, and you have a strong sportsbook.

Other Online Sportsbooks

There are plenty of other sportsbooks on the market. Barstool Sportsbook, for example, is coming to a few states. William Hill is another big operator with a strong industry history. Every sportsbook has something to offer, so keep an eye out for special bonuses, competitive odds, and unique betting options.

How To Choose A Legal Online Sports Betting Site

You should look for a few key details when you’re choosing an online sports betting site.

Availability And Accessibility

First and foremost, is your preferred sportsbook actually live in your state? That’s the first factor you should consider. Fortunately, many sportsbooks are making their way to multiple markets.

Second, how do you want to bet? Phone, tablet, or desktop? Most sportsbooks have apps and desktop sites available, but you should always check that your preferred method is available. Take it one step further and check to see how intuitive the experience is. Sportsbook apps should be seamless and easy to use.

Sports And Odds

Do you prefer to bet on the underdog or the favorite? Do you like to bet on a niche sport outside of the most popular events? Check for these types of things at your sportsbook. Some sites, like PointsBet, tend to favor the underdog while some offer better odds on the favorite. Learn more about odds for the NFL and how to use an edge table.

Deposit and Withdrawal Methods

Most payment methods–credit/debit, PayPal, online banking, etc.–are standard across the board. But if you use a more obscure method like PayNearMe, you should be sure your preferred sportsbook accepts it.

How To Place A Bet At An Online Sportsbook App

Getting to the point where you can actually place a bet is usually very simple, but you do have to take a few required steps first.

Step 1: Choose A Sportsbook Site Or App

This may seem obvious, but given the growing market and the number of operators, choosing a sportsbook can be tough. Use the information on this page or visit our individual sportsbook reviews to help you choose one that’s legal in your state and best fits your tastes.

Once you’ve picked a sportsbook, you’ll want to access it via either desktop/mobile browser or by downloading the app. You can switch methods whenever you’d like, but for your first time pick one and stick to it to keep the process simple. If you’re playing on a desktop or a mobile browser, just head to the sportsbook’s website. To get the app, it’s slightly more complicated:

How To Download A Sportsbook App

Sportsbook apps have to adhere to strict regulations–not just from legislators, but from technology providers. Google and Apple have specific restrictions on gambling apps. To download a sportsbook app, you have to work with these restrictions.

For iOS device users, it’s pretty cut and dry. If your preferred sportsbook has an app in the App Store, just download it as you normally would.

Android users aren’t quite so lucky. Google prohibits all gambling apps from the Google Play Store, so you can’t get them from that marketplace. Instead, you can install the app straight from your sports betting provider’s website. Sportsbooks will have a convenient link on their site that kickstarts the download process. Once you select a few settings and install the app, you’re good to go.

Step 2: Create Your Account

Once you have the app or have visited the desktop site, create your account. This is similar to signing up for an account at a social media site or online shopping retailer with some small differences. You’ll provide:

• Username and password (you will create these)
• Name
• Email address
• Home address
• Phone number
• Date of birth
• Last 4 digits of your SSN (to confirm your age/identity)

You may also need to download a separate geolocation app (pr plug-in for desktop users) to confirm your location whenever you wish to place a bet. You need to be in state lines

In-Person Registration

Some states require you to confirm your account in person before you can place a bet. Illinois and Iowa are among the states with this requirement. Once you register, you need to visit your chosen sportsbook’s land-based partner to complete registration, then you can place wagers.

Step 3: Deposit, Bet, and Cashout

App downloaded/desktop site bookmarked? Registration complete? Now you’re ready to make a deposit. There are a number of popular payment methods: credit and debit cards, prepaid cards, PayPal, online banking, wire transfer, and more.

Use the method you’re most comfortable with. In the app or on the sportsbook site, visit the cashier section from the menu (sometimes there’s an option to just select “deposit”) and follow the prompts to connect your preferred payment method. ACH echeck and PayPal are two of the easiest methods, but others work just fine, too.

After you deposit, you can place a bet. And when you’re ready to cash out, head to the cashier page again and select from the available options. These usually include check by mail, bank transfer, or PayPal.

How To Place A Sports Bet Using A Bonus Offer

Sportsbooks offer a few common bonus types that you can use to maximize your account value, especially your first few bets.

No Deposit Bonus

This one’s simple. Just register for an account and the sportsbook will credit your account with a small amount of money, usually between $5 and $25 (more if you’re lucky). No deposit required! It’s essentially a “thank you” bonus for signing up, and you can use the credit to place a bet.

Deposit Match Bonus

Deposit matches are simple in theory, but the terms and conditions can make them tricky to navigate. In their simplest form, deposit matches allow you to double your account value. For example, BetRivers offers a 100% first deposit match up to $250. Simply put, if you make an initial deposit of $250, they’ll credit your account with an additional $250.

Some operators match a smaller percentage. DraftKings does a 20% deposit match up to $500. To get the maximum match, you’d have to deposit $2,500.

Always check the terms–deposit matches usually only apply to your very first deposit. And before you can cash out the bonus money, you typically have to wager with it.

Risk-Free Bet

With a risk-free bet, you have a wagering safety net. These almost always apply to your first bet and then expire. Just place a bet, and if you lose, the sportsbook will credit your account with the amount you wagered. If you win, you keep your winnings. Risk-free bets often come with a maximum of $500 (this is the case at FanDuel and PointsBet).

Placing Sports Bets Online Legally

Using a legal, regulated sportsbook offers the safest, most secure sportsbook experience. Offshore/grey market sites are incredibly risky; they can shut down at a moment’s notice and they don’t use high-level security tools. Your data and personal information are at risk at an offshore site, making legal sites your best route to a safe sportsbook outing.

Why Should I Trust Online Sports Betting Sites?

You should trust online sports betting sites only if they are licensed and regulated. State government agencies oversee sports wagering, and they put strict regulations in place to protect players.

Each state has some sort of governing body for sports betting that grants licenses. Legal sites have licensing information easily available on their websites and within their apps. Click through the available links for more regulatory and legal information about your chosen sportsbook.

Is My Money Safe With Online Sportsbooks?

Yes. Legal online sportsbooks use high-level encryption tools. SSL is one such tool, and it protects your data, including financial information, from hackers as it travels from your device to your sportsbook. Regulated sports betting sites use technology on par with security tools used by banking institutions and online shopping sites.

Are Sportsbook Winnings Taxable?

In most cases, yes. States often set a threshold for taxable winnings. If you win a significant amount of money, you will have to pay income taxes on those funds. Laws vary by state, so check with your sportsbook’s support team or your state’s gaming oversight organization for more information.

Is My Personal Information Safe When Betting Online?

Yes. You’ll need to provide your social security number, location, and other info when you sign up for a sportsbook. Your data is encrypted before it’s sent to the sportsbook, and only the sportsbook’s systems can view it to confirm your age and identity.

The SSN and location requirements also stop hackers from creating dummy accounts in an attempt to steal information from sportsbooks.

Types Of Sports Bets

Sports bets can be a bit daunting for beginners, but they’re not too complicated once you get a grasp on the most common available wagers. Here are some of the most common bets at legal sportsbooks.

Moneyline, Point Spreads, And Totals

These three bets are often listed side by side and are commonly the first bets you’ll see for a given match-up.

Moneyline

Moneyline bets simply require you to choose a winner of a given match. The odds (which we cover below) on that match then determine how much you win if you chose correctly. If you see moneyline bets available, all you have to do is pick the team or player you expect to win.

Point Spreads

Point spreads are intended to even the playing field for a match. Instead of picking an outright winner, you’re betting on the margin of victory. Here’s an example of how a point spread bet might look:

• Chicago Bears -3.5
• Green Bay Packers +3.5

The 3.5 on both teams represents the margin of victory, and players have to decide whether the Bears will win by at least 3.5 points. After the game ends, if you selected the Bears and they won 24-20, you would collect on your bet because they won by 4 points. If the final score was Bears 21 Packers 20 and you selected the Bears, you would lose your bet because they did not win by at least 3.5 points.

Totals

If you’ve heard the term “over/under,” it’s likely been in reference to totals bets. Totals take the final combined total score of both teams in a match and have players bet on whether that score will be over or under a certain threshold. Using our example match-up above, it might look like this:

• Bears vs. Packers, Over/Under 50.5

You would place a bet on either the over or the under. If the total points at the end of the game exceeded 50.5, the over wins. If the total is below 50.5, the under wins. If the score was 24-21, the total points would add to 45 and the under would be the winning bet.

Other Bet Types

You can find plenty of other bets at online sportsbooks, too. Each bet has its own advantages and disadvantages.

• Parlays: you combine multiple simple bets into a single pool and you only win if every choice you make is correct. High payout potential, but harder to win than a single bet.
• Futures: bet on a match occurring in the future. For example, betting on an NFL champion before the regular season begins. High risk, high reward.
• In-Game/Live Betting: wager on events happening in a currently live match.
• Proposition (Prop) Bet: wager on an in-game event not necessarily affecting the final score or outcome. For example: will Tom Brady score two passing touchdowns in the first half?

How To Read Sports Betting Odds

Odds determine how much you’ll receive if you bet correctly. To new bettors, they can be intimidating, but they’re easier to understand than they look at first glance.

How Odds Are Determined

Odds are first set by the likelihood of one outcome to occur over the other. You will almost always see a higher payout on an unlikely bet than a wager on the favorite of a match. Once the initial odds are set, they can change based on how many bettors are wagering on either side. This is to balance out the sportsbook’s earnings on each bet.

Odds could also change based on events outside of a game. For example, if a starting quarterback is unexpectedly benched due to an injury, the odds on that team to win could plummet.

Understanding Odds

At US sportsbooks, odds are displayed as positives and negatives. Let’s use a moneyline bet as an example and pretend once again the Bears are playing the Packers:

• Bears +112
• Packers -136

When a team has a negative number (Packers -136), it means that team is favored to win the match. A positive number (Bears +112) means that team is the underdog. These odds also determine payouts.

If you bet on the favorite (Packers -136), you would need to wager $136 to win $100. Negative odds essentially mean you need to bet that amount to win $100.

Betting on the underdog is slightly different. The +112 on the Bears means you would win $112 if you bet $100. Because the underdog is less likely to win statistically, the payout potential is better.

Find The Best Odds

If multiple sportsbooks are available in your state, peruse the available odds to find the best possible payouts. PointsBet, for example, usually offers great odds on the underdog while FanDuel tends to give better payouts on the favorite. These change frequently, so always check your options before you place a bet.

See our fullGuide To Sports Betting Odds.

Sports Betting Words To Know

Placing Online Sports Bets FAQ

21. Regulated states require gamblers to be at least 21 years of age to place a bet. When you sign up for a sports betting account, you will provide your date of birth and the last four digits of your social security number to confirm you’re old enough to participate.

Bet365 Online Sports Betting Cricket Today

It’s difficult to say if there’s one frontrunner. DraftKings, FanDuel, BetRivers, PointsBet, and FOX Bet could all be considered the best for different reasons.

If you look at revenue by state, DraftKings is the undisputed leader in the sports betting arena. In terms of overall experience and app functionality, PointsBet gives DraftKings a run for its money. Bottom line: it comes down to personal preference.

Yes. There are plenty of sports betting apps available in Las Vegas, most of them operated by Sin City casinos. To place bets online in Nevada, you have to be within the state, which will be confirmed by geolocation.

Most regulated sportsbooks already have Super Bowl future bets available, so you can bet on your favorite team to win the big game.

For more specific Super Bowl bets like moneyline, point spreads, and totals, you’ll have to wait until the playing teams are revealed and odds are set.

Yes. College sports betting is allowed in almost every state that has legal sports betting. Some states have specific restrictions, though. In Illinois, for example, you can’t bet on any match that includes an in-state college or university. Regulated sportsbooks won’t offer bets that are deemed illegal in that specific jurisdiction, or they’d risk losing their license to operate.

Not across the board. In fact, most states completely ban betting on high school sports for fear of league corruption. High school sports are considered amateur events, and almost every regulated sports betting market prohibits amateurs betting.

In some states. Not every state allows election betting. Because the overturning of PASPA gave states the right to regulate sports betting on an individual basis, election betting availability varies widely. Some states have chosen to allow it while others bar it completely.

No. Currently, 12 states plus Washington D.C. have legalized and launched sports betting.

Other states–Michigan, Tennessee, and Virginia, to name a few–have legalized sports betting but haven’t launched any sportsbooks yet.

Some remaining states are in the early process of building legislation to allow sports betting, such as California and Massachusetts.

Only a select few states, such as Texas, have specifically moved to stop sports betting legislation.

Describing bet365 as a global powerhouse in the world of online sports gambling is no exaggeration. However, the US is, thus far, one of the last unconquered frontiers for this betting giant.

That could be about to change, though, when bet365 finally unleashes its online sportsbook in NewJersey via its partnership with Atlantic City’s Hard Rock Hotel & Casino.

The operator also has a 20-year “strategic alliance” with EmpireResorts to provide online and land-based sportsbooks for Resorts World Catskills in NewYork.

Although bet365 will launch in New Jersey a year after many other online sportsbooks, it would be foolhardy to assume this newcomer can’t wrestle market share from the incumbent brands.

After all, this is a highly successful company with nearly 20 years of experience operating a market-leading global brand. By throwing its hat into the ring in the Garden State, bet365 should automatically disrupt the status quo.

What exactly is bet365?

This UK-headquartered firm was launched nearly 20 years ago by DeniseCoates. It was initially in a temporary structure in a parking lot in England’s Stoke-on-Trent.

Coates first cut her teeth in the bookmaking jungle by helping out at her father’s chain of betting parlors while still at school. But after graduating with a first-class degree in econometrics, she returned to work for the family business in the mid-’90s.

A few years later, she realized online was gambling’s pot of gold. Coates took out a £15 million ($18 million) loan secured against the shops and reportedly snapped up the domain bet365.com on eBay for $25,000.

Coates then set about expanding the family’s Provincial Racing bookmaking operation into cyberspace. It didn’t take too long for bet365 to rub shoulders with UK household names like William Hill and Ladbrokes.

Today, bet365 employs more than 4,000 people and claims to have amassed 45 million customers worldwide. That’s more than the populations of California and Oregon combined.

Under Coates’ stewardship as the CEO, the company is in rude financial health. Its most recent results revealed profits soared by one-third to £682 million ($830 million) on revenue of £2.7 billion ($3.2 billion).

Purely to illustrate the scale of the business, bet365’s customers bet a remarkable £52.6 billion ($63.9 billion) during its most recent fiscal year.

The main ingredients to bet365’s success

A key pillar to bet365’s extraordinary growth has been its proprietary in-house technology. The operator isn’t reliant upon third-party suppliers and can control its product roadmap.

“Crucially, bet365 developed its own betting software in-house rather than purchasing it from a supplier,” said LorienPilling, director at Global Betting & Gaming Consultants.

“The company’s technology has been a consistent advantage to this day.”

With its palette of green, yellow and battleship gray, bet365’s desktop and mobile gaming products wouldn’t win any awards in the looks department. Yet, it is widely considered one of the best sportsbooks due to its user interface, features and functionality.

Its pages load quickly while navigating menus and adding selections to the betslip is an intuitive process. Overall, the complete user experience, including placing a bet, is slick and fast.

“Everything was focused on speed,” said RichardSmith, an online gaming consultant who has previously worked for bet365 in technology and operations roles. “This means you get more bets on and fewer errors in terms of price movements in-play.”

If ever a tech problem crops up that affects customers, Smith said, it is always “all hands to the pump” to fix it.

“Within development teams, if you came across an issue at 5 p.m. on a Thursday, people would stay to fix it,” Smith said.

“You wouldn’t even ask if this could wait until tomorrow. Nothing could ever wait until tomorrow. If there was a customer impact from something, we fix it now. That focus and work ethic comes from the top.”

Live betting always front and center at bet365

Bet365 made in-play wagering a priority around a decade ago, which was at a time when betting after a game commenced was a niche activity.

By creating in-house pricing algorithms and including stats, scoreboards, livestreaming and visualization to the products, bet365 became an in-play-centric sportsbook.

Today, in-play accounts for a whopping 77% of revenue, and 140,000 events live-stream every year.

“This in-play section has become a primary destination for live sports consumers as well as in-play bettors searching for specific markets,” said MarkIsraney, a partner at PropusPartners.

Bet365 being a destination for live betting was, for years, the crux of the operator’s marketing campaign in the UK. This was supported by the hashtag #InPlayWithRay, in reference to the ubiquitous TV commercials with gravel-throated actor RayWinstone.

Unlike some other brands, bet365 tends to concentrate on sports betting. Casino, poker, bingo and other games are part of the product suite, but sports wagering takes center stage.

“There wasn’t the goal to bolt on as many products as we can and try to sell casino excessively,” Smith said. “The focus was on sports and in-play betting.”

Shying away from the limelight

Bet365 also benefits enormously from remaining a private company.

Unlike public companies, management isn’t necessarily obsessing over hitting quarterly targets and continuously delivering short-term results for investors.

Instead, the business can take a longer-term view when it comes to product development and growing revenue.

Being private also means bet365 has more easily extended its tentacles into so-called gray international markets bereft of gambling regulations. Publicly listed companies tend to steer clear of jurisdictions without robust regulatory frameworks.

Bet365 It

Smith said, “They are a private company, which has been proven is a lot easier to make decisions about where and how you operate. Certain regions of the world generate a lot easier revenue than the more competitive areas like the UK.”

Can bet365 replicate its global success in New Jersey?

Well, we know bet365 has the experience, personnel and proprietary technology to certainly make a splash.

Despite giving rivals a 12-month headstart and not being a well-known brand in New Jersey, bet365 will be entering with guns blazing to make up for lost ground. This is a state with more than a dozen online sportsbooks, with FanDuel consistently setting the pace in terms of monthly revenue.

However, it will be interesting to see if in-play betting is the focal point of the app and website like in international markets. Or, whether the product will be localized to concentrate more on pregame and parlay betting.

Also, bet365 is a company with a mountain of cash at its disposal to throw at marketing, brand awareness and user acquisition. Indeed, bet365’s cash reserves are around £1.8 billion ($2.18 billion).

Smith praises bet365 for “controlling their own technology and their own destiny.” However, Smith questions how the brand will resonate with the American audience.

“It’s a very different market in terms of how you have to sell your brand and talk to your customer. It’s not for everyone how they speak to people; for me, it is quite robotic and lacking a bit in personality.”

Should New Jersey sportsbooks worry?

Israney believes the ability to continually improve its product will stand bet365 in good stead. That said, he doesn’t think it will be all plain sailing in a competitive market like New Jersey.

“Some of the third-party suppliers will likely consider their New Jersey partners to be of the highest priority which, therefore, may benefit from development capacity and speed in a similar way to if development was done in-house,” Israney said.

“We believe that despite entering the market a year after some others, bet365 is in a relatively strong position. But we wouldn’t expect an easy ride from those defending market share.”

For Pilling, the bet365 name “resonates with gamblers” and he sees it achieving similar cut-through in the US. This and other factors make the operator the complete package. “A self-explanatory brand name, good technology and a competitive betting offer combine to make the company a global success,” he said.

One of Britain’s wealthiest families

That global success has brought untold wealth for the owners.

The Coatesfamily is in 19th place on the UK’s the Sunday Times’ Rich List 2019 with an estimated fortune of £6.86 billion ($8.34 billion).

Denise’s brother, John, is joint-CEO of bet365, while their father, Peter, is chairman of soccer club StokeCity in England’s second tier. The bet365 logo is emblazoned across the front of the team’s jerseys and throughout the stadium.

However, Coates, a notoriously media-shy businesswoman, drew negative publicity last year when it was revealed she had paid herself $267 million-plus $54.7 million in dividends.

That eye-watering pay packet – equivalent to $880,000 a day – made the 51-year-old the world’s highest-paid female executive.

Some may see it as an obscene remuneration package. Bet365 would argue it pays millions of pounds in tax and employs thousands, while Denise herself is a generous philanthropist.

Bet365 Online Sports Betting Live Ufc

Moreover, bet365’s meteoric rise is one of the UK’s greatest business success stories. Few would argue with that.